Engine Friendly

Engine Friendly

LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (Techcrunch)

Hyperlocal is all the rage these days, and content companies, deal sites, and
everyone in between are trying to find better ways to access (and advertise
to) local markets. Over the last decade, the majority of media companies have
attempted to launch internal or on-site outlets that cover local news, but
most have met with middling success. NearSay, a New York City-based startup
that launched six months ago, began by asking a simple question: "Where do we
get our neighborhood news?" NearSay's founders, Trevor Sumner and David
Pachter, were startled by the lackluster and confusing responses to that
question and, in turn, the dearth of valuable neighborhood outlets for local
news. So, for their answer, they started a platform that began as a realtime
business newswire to allow local businesses in New York City to publish
announcements (on events, deals, etc.) to the NearSay platform.

Techcrunch

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