Keyword Rich

Keyword Rich
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4 Ways Mobile Should Change Your SEO Strategy (inc)

Tiny keyboards, cramped screens, voice-activated search -- it's all going to
change how people find your business online. Start preparing now.

**If projections are accurate**, in less than three years there are likely to
be more mobile Internet users than desktop users. A number of people
responding to my post on my big, fat social media experiment feel the same
way.

The shift will dramatically impact how people search--and how potential
customers find you:

**Mobile search behaviors are different.** No matter how nimble their thumbs,
most people type faster on a traditional keyboard. Most people also
automatically adopt a form of shorthand when using mobile devices and are more
likely to rely on autocomplete suggestions. As a result your current keyword
strategy could steadily become less effective. Say my kitchen sink is clogged;
on a desktop I may search "how to unclog a kitchen sink," but mobile search is
more likely to be "clogged sink" or "unclog drain." Shorter keywords and
different phrasings will become more prevalent, long-tail keyword strings less
effective.

**Voice search will be different, too.** Granted, currently Siri is a less
than effective search assistant. But Siri and similar applications to follow
will get better. Voice-generated ...

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